Rural Entrepreneurs

Promoting Local Livelihoods

Tailor-made training for communities.

In order to long-term conserve coastal resources, the buy-in and motivation of local people is a fundamental factor.

C3 has conducted business feasibility studies in conjunction with household surveys and focus group interviews to determine the best livelihoods for specific communities. Livelihoods take time to develop, especially in rural communities with a local level of education and financial literacy.

C3 focuses heavily on the engagement and training of women, unemployed youth and minority groups such as the LGBT community, to provide employment opportunities in the growing tourism sector.

Small restaurants, guided tours and handicraft production are all example of successful businesses running today in Palawan, thanks to C3’s support.

In most communities in which we work, people are limited to fishing and farming, often for subsistence purposes. Diversification of household income increases communities’ resilience to the impacts of climate change on dwindling fisheries and helps them continue to provide for their families in times of environmental and economic shocks. C3’s approach focuses on year-on-year technical and financial support, refresher training, monitoring and advice for people starting new livelihoods, as it is a well-known fact that most small businesses fail in the first two years.

C3’s role in the establishment of an Indigenous Marine Managed Area (IMMA) at Calauit Island, Busuanga and of several other IMMAs in the Calamianes ensures that the community is aided in their livelihoods. Our next steps will be to work closely with local governments to develop legislation and management plans and local fishers to establish citizen monitoring programmes. Income from the sale of traditional indigenous crafts will be augmented through the creation of a marketing programme.

Already, Busuanga Women for Dugong Association members make additional Php600-Php1,200 from selling homemade dugong keyrings and toys to visiting tourists. Fishers who work as Dugong Monitors take home an additional monthly income of Php900-Php1,800. C3 will be extending its successful portfolio of sustainable livelihoods to the main island of Palawan in coming years.

Contact C3 Philippines

Busuanga OfficeSalvacion, Busuanga, Palawan, 5317 Philippines

Taytay Field Office
Purok 6 San Lorenzo, Poblacion
Taytay, Palawan, 5312 Philippines

C3 Philippines (C3PHILIPPINES INC.), in accordance with the Corporation Code of the Philippines, is registered as a non-profit organization in the Philippines under the Securities and Exchange Commission with Company Registration No. CN201115227.