Rural Entrepreneurs

Promoting Local Livelihoods

Tailor-made training for communities.

In order to conserve coastal resources for the long-term, the buy-in and motivation of local people is a fundamental factor.

C3 has conducted business feasibility studies in conjunction with household surveys and focus group interviews to determine the best livelihoods for specific communities. Livelihoods take time to develop, especially in rural communities with a local level of education and financial literacy, we find that set-up and intensive monitoring and support is required for a three-year term to ensure that businesses are financially viable and sustainable.

C3 focuses heavily on the engagement and training of women, unemployed youth and minority groups such as the LGBT community, to provide employment opportunities close to home rather to counteract the constant emigration from rural communities to urban centres and associated ‘brain drain’.

Our partners include:
  • Prins Bernmard Nature Fund
  • Ministry of Women
  • Ministry of Agriculture
  • Bees Abroad UK

C3’s approach focuses on year-on-year technical and financial support, refresher training, monitoring, and advice for people starting new livelihoods, as it is a well-known fact that most small businesses fail in the first two years.

In most communities in which we work, people are limited to fishing and farming, often for subsistence purposes. Diversification of household income increases communities’ resilience to the impacts of climate change on dwindling fisheries and helps them continue to provide for their families in times of environmental and economic shocks.

In only the past two years, C3 established 15 new rural enterprises, with at least 50% management by women and a strong emphasis on unemployed youth. These businesses are financially viable, and in particular, the organic honey is yielding substantial gains for the communities on a regular basis. Our next step is to assist with establishing a cooperative and professional packaging and marketing to secure regular supply to a growing list buyers, including exclusive resorts and restaurants.


C3 Fiji24 Ritova Street, Naodamu, Labasa

C3 Fiji (Community Centred Conservation (Fiji) Limited), in accordance with the Companies Act, is registered as a non-profit organization in Fiji under the Registrar of Companies with Company Registration No. RCBS2014G3314.