Innovative social marketing to protect coral reefs

Here at Community Centred Conservation C3, we are always looking for new ways to spread the marine conservation message.  For example, in Fiji, we recently produced several hundred traditional sulus with the message  Protect now for a better future – My Great Sea Reef.  The sulu was designed by the Conservation Ambassadors of Kia Island and has proven very popular with everyone in the local community.

The Great Sea Reef (GSR) is located in the Northern province of Macuata in the Northern Division, Fiji. This world-renowned complex reef system of over 2000km2 has the highest percentages of diversity recorded in Fiji including 55% of known coral reef fishes, 74% of known coral species, 40% of known marine flora and 44% of Fiji’s endemic reef fish species. 12 species on the IUCN red list were also documented in the GSR including the Napoleon Wrasse (Cheilinus undulatus), Green and Hawksbill turtles (Chelonia mydas and Eretmochelys imbricata) and Spinner dolphins (Stenella longirostris).  It is therefore one of the most important sites for marine biodiversity in the South Pacific region.

Thank you so much to the Conservation Leadership Programme for funding our work to build capacity for conservation of this fantastic and unique coral reef.